B-Acumen#3

1) Identify the advertiser (Indian Newspaper)
Answer: Malayala Manorama










2) With which Indian brand would you connect Cats, Swift, eGurucool and Futurz
Answer: NIIT, headed by Vijay Thadani


3) Beck’s, Brahma, Stella Artois, Bass, Staropramen, Leffe, Heogardeen are all popular alcoholic beverages from which brewer.
Answer: InBev, the world's largest brewer by volume


4) These first appeared in the summer of 1935 and were a mix of biography, crime writing and novels. Genres were indicated by the color of the band on the cover, biography being dark blue, crime green and fiction orange. All the titles were by contemporary writers including Ernest Hemingway, Eric Linklater and Agatha Christie. They cost just sixpence, the same price as a packet of cigarettes. What are we talking about?
Answer: Penguin Paperbacks


5) Connect Akebono, Konishiki, Sequoia Capital, Tim Koogle, Softbank and an April 1996 IPO to a company/brand.
Answer: Yahoo. Akebono was Yang's workstation and Konishiki was Filo's computer on which the software was lodged. Sequoia Capital agreed to fund Yahoo in 1995. Tim Koogle was Yahoo's first Chief Executive officer. Softbank provided the second round of funding.


6) Dunkin’ Donuts, Baskin- Robbins ice cream shops and Togo’s sandwich shops comprised the restaurant business of which company that was recently sold to Blackstone, a British group.
Answer: Was looking for Allied Domecq but Pernod Ricard has been accepted as it was the parent comapny


7) After the release of the movie, Rasputin and the Empress in 1932, the model for prince Natasha filed a lawsuit against MGM, claiming invasion of privacy. What resulted after this incident?
Answer: The roaring MGM lion started appearing with the phrase: 'All characters portrayed are fictitious and resemblance to any person alive or dead is purely incidental


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