B-Acumen#3

1) Identify the advertiser (Indian Newspaper)
Answer: Malayala Manorama










2) With which Indian brand would you connect Cats, Swift, eGurucool and Futurz
Answer: NIIT, headed by Vijay Thadani


3) Beck’s, Brahma, Stella Artois, Bass, Staropramen, Leffe, Heogardeen are all popular alcoholic beverages from which brewer.
Answer: InBev, the world's largest brewer by volume


4) These first appeared in the summer of 1935 and were a mix of biography, crime writing and novels. Genres were indicated by the color of the band on the cover, biography being dark blue, crime green and fiction orange. All the titles were by contemporary writers including Ernest Hemingway, Eric Linklater and Agatha Christie. They cost just sixpence, the same price as a packet of cigarettes. What are we talking about?
Answer: Penguin Paperbacks


5) Connect Akebono, Konishiki, Sequoia Capital, Tim Koogle, Softbank and an April 1996 IPO to a company/brand.
Answer: Yahoo. Akebono was Yang's workstation and Konishiki was Filo's computer on which the software was lodged. Sequoia Capital agreed to fund Yahoo in 1995. Tim Koogle was Yahoo's first Chief Executive officer. Softbank provided the second round of funding.


6) Dunkin’ Donuts, Baskin- Robbins ice cream shops and Togo’s sandwich shops comprised the restaurant business of which company that was recently sold to Blackstone, a British group.
Answer: Was looking for Allied Domecq but Pernod Ricard has been accepted as it was the parent comapny


7) After the release of the movie, Rasputin and the Empress in 1932, the model for prince Natasha filed a lawsuit against MGM, claiming invasion of privacy. What resulted after this incident?
Answer: The roaring MGM lion started appearing with the phrase: 'All characters portrayed are fictitious and resemblance to any person alive or dead is purely incidental


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B-Acumen#2

1) This is a famous ad from the early 1940’s. Identify the advertiser (product)?
Ans: Lux
















2) Born on December 13, 1953. Identify the American macroeconomist whose middle name is Shalom.
Ans: Ben Bernanke, the Federal Reserve Chairman nominee


3) In 1886, a young graduate from Ohio’s Oberlin College named Charles Martin Hall discovered the process of smelting aluminum. He realized that by passing an electrical current through a bath of cryolite and aluminum oxide, the then semi-rare metal, aluminum, remained as a byproduct. This remarkable discovery called the Hall Process is still used 117 years later at the company that he founded with the help of some financial backers. Name the company. Ans: Alcoa, Hall started the company as the Pittsburgh Reduction Company, which changed its name to Aluminum Company of America in 1907. The name “Alcoa” was coined in 1910, and in 1999, the company officially adopted the name Alcoa to reflect its global scope, with operations in 30 countries at that time.


4) J. C. Fargo took a trip to Europe sometime between 1888 and 1890 and returned frustrated and infuriated. Despite the fact that he was president of American Express and that he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in major cities. Mr. Fargo went to Marcellus Fleming Berry and asked him to create a better solution than the traditional letter of credit. What resulted?
Ans: Mr. Berry created the American Express Traveler’s Cheque which was launched in 1891 in denominations of $10, $20, $50, and $100.


5) Ades, Becel, Bertolli, Bird’s eye, Blue Band, Boursin, Bovril, Brevers, Calve, Country Crock, Elmlea, Findus, Flora, Good Humor, Hellman’s, Iglo, Imperial, Lawry’s & Adolph’s, Marmite, PG Tips, Ragu, Stork, Unox and Nogger Black are brands from which global giant?
Ans: Unilever. Ben & Jerry’s, Best Foods, Brooke Bond, Colman’s, I Can’t believe it’s not butter, Knorr, Lipton, Pepperami, Pot Noodles, Scottish Blend, Skippy peanut butter, Slim-Fast are its more famous brands.


6) The MIT students calculated my speed to be around 1046 km/sec, bout 3000 times the speed of light. The total load weight involved in my transfer is 321000 tonnes. 214000 living organisms of the same species are involved in my transfer. I have 918 million destinations to reach in 31 hours across 24 time zones visiting 822.6 destinations per second. Who or what am I?
Ans: Santa Claus


7) He wrote 39 books, the first in 1939 titled The End of Economic Man: The Origins of Totalitarianism, and from 1975 to 1995 was an editorial columnist for The Wall Street Journal, and was a frequent contributor to Harvard Business Review. He continued to act as a consultant to businesses and non profit organizations when he was in his nineties. Identify this management theorist. Ans: Peter Drucker


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