B-Acumen#4

1) The advertiser, I suppose is very simple: The question is, mention the subject of this ad.
Answer: The advertiser is McDonalds and the inspiration is Osama Bin Laden.


2) The inspiration for which advertising icon, was a photograph and story of cowboy Clarence Hailey Long, which appeared in LIFE magazine in 1949?
Answer: Marlboro Man. Leo Burnett who was looking for a new image for Philip Morris’s Marlboro brand was inspired this story.

3) Two Hollywood stuntmen originally from Hampshire started their first venture called ‘Airdome’ in 1937. This was the beginning of a long and successful business story. Identify the two people. (Clue: Go through the quiz carefully, another answer is linked to this one)
Answer:Richard and Maurice McDonald. They opened their first restaurant- a drive in called McDonalds.

4) The following ad campaign was launched by Chemical Bank in the US in 1969 "On September 2, we'll open at nine and never close again." This was actually the punch line for a particular technology/product launch. What?
Answer: This was an ad campaign for ATMs (Automated Teller Machines)

5) Which business magazine was founded by Chris Anderson and journalist James Daly in 1998 and is popular for its ‘101 Dumbest Moments in Business’ list, which is published at the beginning of the year?
Answer:Business 2.0. Josh Quittner is the editor of the magazine since 2002.

6) Depend, Viva, Scott, Poise and Cottonelle are the lesser-known brands of which company?
Answer: Kimberly Clark. Their famous brands, of course, are Kleenex, Huggies, Kotex, Pull-Ups and Little Swimmers.

7) Simple one to end: IBN is the NYSE ticker of which company?
Answer: ICICI Bank.

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